KABABAYA UYDING VA TARTIBI: orqasida joylashish o'yini "tez ovqat hazm qilish" zargarlik buyumlari
Pekindagi oltin zargarlik buyumlari brendi Caibai zargarlik buyumlari shtab-kvartirasi ko'proq davom etdi 7 oy va yaqinda deyarli eng katta ta'mirlash va yangilashni yakunladi 20 yillar. Boshlanish nuqtasi sifatida iste'molchi talabini olish, maxsus zona funksiyasi mavjud "muzey uslubidagi qadrlash, kasbiy bilimlarni ommalashtirish, tajribali xarid qilish, va shaxsiy moslashtirish" ta'kidlangan. Dizaynerlar va maxsus zargarlik buyumlari shaklida mustaqil ravishda kutib olinadi "maxsus zona" Mijozlar uchun, bolalar zargarlik buyumlari va erkaklar zargarlik buyumlari ham maxsus taymer maydonini tashkil qiladi. The second and fourth floors will add a large area of museum-level rough stone and cross-border sculpture exhibition space...
KABABAYA UYDING VA TARTIBI: orqasida joylashish o'yini "tez ovqat hazm qilish" zargarlik buyumlari
Vang Chunlining so'zlariga ko'ra, Caibai bosh direktori, zargarlik buyumlari bozorida raqobat kuchli, va har bir qadam yupqa muz ustida yurishga o'xshaydi. Today's Chinese people's concept of consuming jewellery has changed dramatically, va yoshlar hatto uni tez harakatlanuvchi iste'mol mahsuloti deb bilishadi. Yangi tendentsiya ostida, Caibaimen do'konlari asta-sekin shaxsiylashtirilganlarini oshirdi, tajribaga yo'naltirilgan, va omni-kanal innovatsion taqdimotlar.
KABABAYA UYDING VA TARTIBI: orqasida joylashish o'yini "tez ovqat hazm qilish" zargarlik buyumlari
do'konni yangilash va kod tajribasi
"Qiyin 7 dan oylar qisqartirildi 8,800 kvadrat metrgacha 800 kvadrat metr, va yillik foyda hali ham o'sib bormoqda."
Ichida 2019, zargarlik bozori juda ko'p o'zgaruvchilarga to'la. Tobora ko'proq xalqaro hashamatli zargarlik brendlari Xitoyga qaratilgan, tezkor kengayish va elektron tijorat orqali ichki bozorga kirib borish. Xuddi o'sha payt, mahalliy zargarlik brendlari ham ko'tarildi.
Ushbu tanqidiy yilda, Caibai asosiy do'koni deyarli birinchi marta keng ko'lamli ta'mirlash va yangilashni amalga oshirdi 20 yillar, qaysi davom etdi 7 oylar. Caibai uchun, in today's changing jewellery market and retail, do'kon dasturiy ta'minoti va apparati ham ko'p o'lchovli boshlashi kerak "yangilanishlar."
KABABAYA UYDING VA TARTIBI: orqasida joylashish o'yini "tez ovqat hazm qilish" zargarlik buyumlari
Caibai introduced Forevermark's cooperative brand "Do'konda xarid qiling" after transformation
Caibai Headquarters recently reopened. Actor Qin Lan appeared at Caibai Headquarters on December 21 as the Forevermark platform of Caibai’s strategic partner De Beers. In the new storefront after Caibai’s transformation, this new-generation concept zone presents consumers with a brand-new jewelry retail model that integrates product personalization, interaction and omni-channel experience with an immersive, fully interactive, and information-based design. The first in the country.
A reporter from Beijing Business Daily discovered that Caibai’s main store has added a number of special independent areas, including ALLOVE "Ten Hearts and Ten Arrows Perfect Diamond" va "South Africa Diamond PASD". Bunga qo'chimcha, a foreign designer jewelry area has been added to the fourth floor of the mall.
KABABAYA UYDING VA TARTIBI: orqasida joylashish o'yini "tez ovqat hazm qilish" zargarlik buyumlari
Caibai has set up a separate counter area for the ALLOVE "Ten Hearts and Ten Arrows Perfect Diamond" category after transformation
According to the sales staff, the special area mainly sells the works of many designers from New York, Italy and other countries. The material is mainly made of 18K gold, the price is around one or two thousand yuan, and it emphasizes sophistication and design. It is suitable for daily wear.
KABABAYA UYDING VA TARTIBI: orqasida joylashish o'yini "tez ovqat hazm qilish" zargarlik buyumlari
ALLOVE "Ten Hearts and Ten Arrows" cutting process makes the diamond show more brilliant fire
Aslida, Caibai has continued to introduce the attempts of the above-mentioned special area in recent years, and is committed to bringing consumers more abundant and fashionable new products...
The industry believes that as the jewelry market matures, consumer needs are diversified, especially the new generation of consumers, millennials, modaning estetik ifodasini qadrlaydiganlar, shaxsiylashtirish, va yoshlik zargarlik buyumlari. Yagona tilla zargarlik buyumlari endi hozirgi bozorni qondira olmaydi. talab qilmoq.
Ma'lumotlar shuni ko'rsatadiki, oltin bo'lmagan zargarlik buyumlari iste'molchilar orasida tobora ommalashib bormoqda. Olmoslarning ulushi, jadika, va bozorda K oltin asta-sekin o'sib bormoqda. Hisobotga ko'ra "China's Jewelry Market's Response to Changes in Consumer Behavior" Jahon oltin kengashi tomonidan nashr etilgan, faqat 9% yoshidagi yoshlar 18-25 oltin taqinchoqlarni sotib olishni tanlang, va boshqalar olmos va moda hashamatli zargarlik buyumlarini tanlaydi.
Kanal tartibining filiallari, yo'lovchilar oqimini onlayn to'ldirish
"dan elektron tijorat savdosi 20 milliongacha 500 millionni kam baholab bo'lmaydi, va u mintaqalararo transport quroliga aylandi."
Caibai bosh ofisini 7 oylik ta'mirlash vaqtida, onlayn kanallar va filiallar muhim o'yinchilarga aylandi. Ichida 2020, kompaniya Pekin-Tyanjin-Xebey mintaqasi atrofida kengaytirish rejalarini ilgari surishda davom etadi.
Vang Chunli Beijing Business Daily gazetasi muxbiriga aprel oyida modernizatsiya va ta'mirlash boshlanganini aytdi., Caibaijiangning asl biznes maydoni 8,800 kvadrat metrga qisqartirildi 800 ofis maydonida kvadrat metr, va kompaniya hali ham ba'zi sohalarda tashqi operatsiyalarni talab qilmoqda. "Kompaniya butun yil uchun kafolat berdi. Savdo hajmini oshirish maqsadi, issiq yozdan sovuq qishgacha, har kuni iste'molchilarni asl eshikdan vaqtinchalik savdo maydoniga yo'naltirish uchun besh yoki oltita pozitsiya mavjud, yomg'ir yoki porlash."
Uning so'zlariga ko'ra, yil oxiriga kelib, Caibai savdo ko'rsatkichlari o'sishda davom etdi 2019; elektron tijorat kanallari ko'paydi 40%, achieving sales of more than 500 Million yuan. Bunga qo'chimcha, according to Caibai e-commerce company, during the "Double 11" last month, Caibai’s online and offline sales were nearly 100 Million yuan. Ular orasida, it is worth noting that in the online platform, out-of-town traffic accounted for 55%, breaking the geographical restrictions of Beijing Jewelry.
In the process of renovation and renovation of the main store, the relationship between the main store and the branch becomes more and more important. It can even be said that the sales performance of Caibai's more than 30 branches has made up for the loss of passenger flow that had to be faced during the renovation cycle of the main store.
"Kelajakda, we will accelerate the pace of chain operations, so that the head office with a larger scale and performance will be integrated with the branches." Vang Chunli buni oshkor qildi 2020, do‘konlar ochish sur’ati tezlashadi, Pekin bilan, Yadro sifatida Tyanjin va Xebey. kengaytirish. Ammo, zargarlik buyumlarining standartlashtirilmagan xususiyatlarini va sifat nazoratini hisobga olgan holda, Caibai hozircha franchayzing modelini hisobga olmaydi.
KABABAYA UYDING VA TARTIBI: orqasida joylashish o'yini "tez ovqat hazm qilish" zargarlik buyumlari
Caibai ta'mirdan keyin, asl tosh rudasi standart ko'rgazma maydoni zargarlik madaniyatini ommalashtirish uchun bir necha qavatlarda tashkil etilgan
Foyda o'yini, zargarlik buyumlarini tez hazm qilish
"The Chinese people's jewelry consumption outlook has undergone a huge change, zargarlik buyumlari esa tez sur'atlar bilan iste'molchi mahsulotidir."
Moda dizayni tobora zargarlik brendlarining asosiy raqobatbardoshligiga aylandi. Yangi ta'mirlangan Caibaidian shahrida, Beijing Business Daily gazetasining muxbiri dizaynerlik mahsuloti maydoni binafsha rangda taqdim etilganligini aniqladi. Ayni paytda, bu hisoblagich joriy qildi "Tabiat Ladybug" italyan dizaynerlarining seriyali zargarlik buyumlari to'plamlari, asosan 18K oltindan qilingan. Birlik narxi o'rtasida 1380-2000 yunan, kundalik kiyim uchun mos.
"O'tmishda, odamlar qiymatni saqlab qolish va iqtisodiy kuch va o'zlikni aks ettirish uchun oltin taqinchoqlarni sotib oldilar. Endi zargarlik buyumlari tez hazm qilish tendentsiyasini ko'rsatmoqda, va undan ko'p qismi hissiy uzatishning tashuvchisi sifatida ishlaydi." Wang Chunli believes that the Chinese people's consumption concept of jewelry has undergone a huge change. People's demand for jewelry has become lighter and more everyday.
The latest data from the Caibai jewelry e-commerce channel shows that the unit price of the brand's best-selling product online in 2019 haqida 2,000 yunan. Bu narxga yaqin "engil hashamat" yosh iste'molchilar guruhlari uchun ko'proq maqbul bo'lgan tishli.
Corresponding to the fast digestion of jewelry is the current situation of younger consumer groups. On the east side of the first floor of Caibai, the children's jewelry area decorated with fluorescent pink is particularly conspicuous. Around the counter are not only customers who choose enamel longevity locks, but also many young people trying on a variety of jewelry from Miffy Rabbit IP. In addition to Miffy Rabbit, a number of well-known IP cooperation products including Peppa Pig, Nezha, and Xiaohuangren are also displayed in the counter.
Set up a children's jewelry area on the west side of the first floor of Caibai, and Miffy Rabbit IP series become a star product
KABABAYA UYDING VA TARTIBI: orqasida joylashish o'yini "tez ovqat hazm qilish" zargarlik buyumlari
The unit price of these products is not high, and they are "light accessories" dizayn va moda tuyg'usini kuchaytiradigan.
Beishang tadqiqot instituti maxsus eksperti Lai Yangning fikricha, zargarlik buyumlari kiyim iste'molining kengaytmasiga aylanmoqda. Odamlar nafaqat xom ashyoning atributlariga intilishadi, balki dizayn va moda tuyg'usiga ham e'tibor qarating.