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wholesale trendy jewelry Jewelry Consumer Psychology: Beauty and Symbol

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As a kind of non-national economy and people’s livelihood necessities, why jewelry products have become an enduring commodity in the long history of human society, and become a “pet” that people are eager to pursue? To answer this question, we can only understand and recognize it from the perspective of consumer psychology and folk auspicious culture.

There are many reasons why people buy jewelry, and different consumer psychology determines the different buying behavior of consumers. The following is a brief description of the consumer psychology of people buying jewelry.

1. Beautify the decoration psychology

This is the most common consumer psychology of jewellery, and it is also the most direct experience of all the value of jewellery. As the saying goes: Everyone has the heart to love beauty. Driven by the beauty-loving psychology, people continue to beautify themselves from the outside, making themselves more chic, more vigorous and energetic, beautifying their lives and getting spiritual enjoyment. Vì thế, jewellery with bright colors, peculiar shapes, novel styles, beautiful appearance, delicate and delicate are the ideal decorations for such consumers.

2. Symbolic and implied psychology

Jewelry not only has beautiful color and brilliance, but also has profound inner beauty. Many people choose jewelry not only to like its external beauty, but also to express a certain desire or a kind of beautiful sustenance.

Since ancient times, people have admired jewelry more than crop Hua Tianbao. Ví dụ, the people of our country have had the habit of wearing jade since ancient times to show good luck. In some Western countries, sailors often wear aquamarine for a safe and smooth journey, because in the legend of aquamarine, it can defeat evil and bring peace and happiness to people. In Arab countries, it is believed that wearing turquoise can eliminate disasters and refuge. This concept has been deeply integrated into the traditional culture of the nation.

It can be said that the meaning of jewellery is something that humans have since ancient times. Even today, people’s simple psychology can still be found.

 

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