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bulk wholesale jewelry Alex Soldier: unstoppable creativity

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At the very heart of New York, in Times Square itself, is a jeweller with a story to tell. From leaving the Ural Mountains in Russia in 1991 to Gwyneth Paltrow wearing Alex Soldiers’ jewels in the 2020 Netflix hit The Politicians, this is a story of natural talent flourishing and prospering against the odds. Alex Soldier’s journey is a real-life tale of the immigrant with big dreams making it big in the Big Apple.

Born in Russia under Soviet rule, as a child Alex made sculptures adorned with his mother’s costume jewellery. His artistic ways were set to be nothing more than a hobby when he trained to be a computer engineer. But that was to change when he met his wife who encouraged him to explore his innate artistic nature and she suggested that he become a jeweller. Apart from his childhood forays into sculpture, Alex knew nothing about jewellery when he started as an intern at the largest local jewellery company and within a year became the chief designer. Ten years later, the family decided to move to the USA without speaking the language or knowing anyone where they bravely started anew from scratch.

A key breakthrough moment for the company was in 2006 when I cold-called Eric Ford the jewellery buyer of Neimann Marcus. He agreed to take a look and marked a turning point in the company’s fate. Today the award-winning jeweller has a staff of ten who produce in the company’s workshops all the jewels.

The design style is opulent, highly detailed with a romantic or whimsical touch. Most of the jewels he creates are one-offs or produced in limited numbers as Alex likes to constantly set new challenges for himself.

 

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