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sterling silver gold plated jewelry wholesale Target Market Positioning of Jewelry Enterprise Marketing

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The target market positioning of jewellery enterprises refers to the enterprises according to consumer preferences and competition in the target market. Status and own advantages, determine the competitive position of one’s own products or services in the target market. Its essence is to specifically design a distinctive, unique and popular marketing combination for the company’s products or services for a specific demand position in the minds of consumers in the target market, so as to form a competitive advantage for the company’s products or services. Its purpose is to try to form the specific image status of the company’s products or services in a specific purchase factor of similar products or services.

There are generally three strategies to choose from when jewellery companies locate their target markets.

(l) Discovery strategy is to locate by discovering new regions that do not overlap in the market. After evaluating and analyzing the market position of the competitors, the actual needs of consumers and their own product attributes, it is found that there are gaps or gaps in the existing market. This gap or gap has enough consumers to exist as a potential division, and Enterprises find that their products are difficult to compete head-on with competitors, or find that this potential zone has more development potential than the old one, and can take an exploration strategy.

(2) Ascent strategy. When a company finds that there are many competitors in the target market, but after careful analysis, it is found that the market demand potential in this zone is still great, and the company has the conditions to adapt to this zone environment, the company can adopt the ascent strategy and enter the zone , Share the market with competitors.

(3) Replacement strategy is to drive the other party out of the existing market position and replace it by the company. With this strategic positioning, the company must have a clear advantage over its competitors and must provide products that are superior to each other.

 

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