Zargarlik buyumlari chakana kurashmoqda. Ba'zilar hammaga zarba berishiga ishonishadi, others know that they better invest energy, time and money in getting ready for the future.
But what does that future look like?
Globally, there are many different realities, albatta, influenced by cultural, economic and geopolitical changes. But if we take a look at the US for example, we see a decline in jewellery stores closing this year. According to industry data, 194 stores have ceased operations in 2017 so far (442 within the same period in 2016) but we also see a decline in new stores opening – 29 ichida 2017 ga qarshi 83 in the same period last year. Many of the stores closing have been around for several generations, yet many of them failed to evolve with the times.
Keling, tan olaylik, jewellery retailers had to go through a number of changes over the last two decades. From selling generic jewellery to the arrival of a tsunami of brands, zargarlar sotib olishni o'rganishlari kerak edi, brendlarni joriy etish va bozorga chiqarish. Keyin, ichida 2008, global iqtisodiy inqiroz bozorga qattiq zarba berdi. Va kutilganidek, zargarlik buyumlari ahamiyatsiz, zargarlik buyumlari sotuvchilariga yanada qattiqroq zarba berdi. Ular inqirozdan chiqib ketishganda, ular iste'molchilar sotib olish usullarini o'zgartirgan ko'rinadigan butunlay yangi dunyoni topdilar. Ijtimoiy media ham iste'molchilarga, ham chakana sotuvchilarga va ularning suhbatiga ta'sir qildi, va endi ular uchun kurashgan brendlar butun Internetda onlayn-do'konlarda ko'pincha yaxshiroq narxlarda topildi, har bir mobil qurilmada bir suring.
To'qnashuv va, ko'pchilikka ko'ra, bu hali osonlashmayapti. O'zgarishlar sekin keladi, lekin kelajakka hayajon va intiqlik bilan qarash ham mumkin edi.
Chakana savdoda hammasi qayerga ketadi?
Bugun biz umuman chakana savdo bilan bu erdan qayerga borishini biroz taxmin qilamiz. Lekin bir narsa aniq; hech narsa avvalgidek qolmaydi yoki avvalgi holiga qaytmaydi. Ko'p mamlakatlarda, Biz hali ham internetda mavjud bo'lmagan yoki umuman mavjud bo'lmagan chakana sotuvchilar bilan o'ralganmiz. Statik veb-sahifa onlayn mavjudlik emas. Ijtimoiy tarmoqlar, elektron tijorat, Mayoqlar va AI bu erda qolish uchun, va iste'molchilar hamma joyda ularni quchoqlaydi.
Ammo ko'pchilik ekspertlar, biz chakana savdo qaerga ketayotganini aniq bilmasak ham, rozi bo'lishadi, Hech narsa qilmaslik va hammasi barbod bo'ladi deb o'ylash - bu eng yomon narsa.
Oldinda nimalar bo'lishi mumkinligini AQShdagi Nordstrom beradi. Chakana savdodagi ushbu gigant shu oyda o'zining so'nggi do'konini ochadi. Nordstrom Mahalliy butunlay boshqacha va bo'ladi 50 times smaller than its usual stores! The store will have everything from stylists and wine servings to manicurists and personalised style advice but will contain no merchandise at all. Nothing. Could this be the blurring of online and in-store shopping?
The idea is that people can pick up orders here, drop off returns, get personalised advice about their outfit and have the merchandise they choose delivered to them where and how they want it. The store is there for people to connect with the brand and its employees, get customised advice or simply get inspired. No merchandise at all. Is this the future?
The near future
Ichida 2014, McKinsey & Company published a report about the future of jewellery retail in 2020. Now that 2020 is getting closer, it will be interesting to see just how much of this report will come true.
The report was partly created by interviewing people from the jewellery industry and their views on the future.
Here are a few of their predictions:
• International retail groups will acquire small, local players (the independent store or mom & pop store will disappear).
• The 10 largest jewellery houses will increase their share of the market by doubling through acquisitions.
• 10 percent of all jewellery purchases will be done online.