Silver jewellery is a special consumer product, and the emotions of consumers are pinned on whether it is the design of the style or the material form. Because consumers not only pay attention to the personalization and beauty of styles, but also demand that silver jewelry customization can play a special function of expressing feelings and entrusting spiritual appeal. The spiritual appeal injected into the design is an important part of the added value of silver jewelry customization. The so-called spiritual appeal is to incorporate the emotions of the customized customer, the stories happening around them, and the extension of family affection into the jewelry. Of course, it will vary from person to person.
Därför, it is difficult to define the custom style of modern silver jewelry, which can be roughly summarized as: personalized style jewelry, classic simple style jewelry, luxurious classical style jewelry, natural style jewelry and fashion style jewelry. In the survey, it is found that the main consumer groups who come to make silver jewelry customization are consumers between 25 och 55 who have certain spending power. Next, some custom design practices and surveys will be combined with customers’ age and demand psychology. Silver jewelry custom style analysis:
1. Personalized style
Personalized style, strong sense of design, strong sense of fashion decoration, and unique requirements. Jewelry materials, design styles, design elements, and expression methods have unique requirements and meanings from customers. Customized crowds are mostly young people, with their own unique personality, eclectic, emphasizing individual self, and customizing silver jewelry as a symbol of continuation of their personality and temperament, and a window to express emotions.
Two, classic and simple style
Simple and classic, suitable for all kinds of clothing and occasions. The customers who customize this kind of jewelry are mostly middle-aged people. They tend to be neutral, simple, classic and traditional in aesthetics. They do not blindly pursue fashion, have their own aesthetic insights, and have consistent dressing styles that suit them. They are relatively low-key and restrained. Silver jewelry requires high quality, simple style and not exaggerated.
Three, luxurious classic style
Luxurious and luxurious, there is no lack of the classical elegance of palace jewelry, which embodies the sense of value, beauty, and reveals status and identity. It is suitable for formal or relatively grand celebrations and gatherings. The customized crowd is mostly middle-aged aristocrats, business elites, celebrities and fashions. People in the world, pay attention to the taste of life, pay attention to the mood of life, pursue the combination of materialism and cultural interest and double enjoyment, emphasize the dignity of personality, and have unique pursuits for the customization of silver jewelry and other aspects such as clothing and automobiles.
Fyra, vivid and natural style
Natural style jewellery is becoming more and more popular in modern society where the material is developed. This is in line with the Westerners’ argument that most emphasizes the harmony and co-prosperity between man and nature, and the Chinese traditional culture of “the harmony between man and nature”. Enkel, natural and agile, not blindly pursuing and overemphasizing the value of jewelry, but focusing on the aesthetics and taste of jewelry. By summarizing and refining the elements of nature, it is one of the main design styles in the field of modern design. Strong vitality and influence. Most of the customers who choose to customize this kind of jewelry are young people. They are no longer satisfied with the same finished jewelry on the market. They hope that through customizing the fun and natural figurative jewelry, they will give off a refreshing and vibrant breath when wearing them, and release being trapped in the cement all day long. The urban depression in the jungle brings a refreshing joy to life, work or relationships.
Five, fashion style
In terms of materials, colors and styles, this custom-style silver jewelry color is mostly suitable for matching with fashionable style clothing and outfits, and is highly decorative. Most people who choose this kind of customization are young women. Compared with the value of silver jewelry customization, they are more concerned about the fashion and display of jewelry. They pursue bright colors and fashionable styles. They like to be the focus of everyone and emphasize the difference.