Photography for the purpose of commercial service is called commercial service photography, and jewelry photography belongs to the scope of commercial service photography.

In the marketing and promotion of jewelry, whether it is the design of the brochure design of brand jewelry or the image of advertising posters, the personality characteristics of jewelry must be mainly expressed based on jewelry photography, and the purpose of attracting consumers and achieving commercial services .

Техническая профессиональная ювелирная фотография, the best jewelry photography skills

In today’s fast-growing trend of online jewelry shopping, consumers only rely on photographs and text to decide whether to buy the jewelry product. This is also based on the expressiveness of photography to transmit the elegance of jewelry to consumers based on photographic photos.

In today’s society, jewelry photography has become a very critical way to mainly show jewelry, attract consumers’ attention, and arouse consumers’ urge to buy.

Техническая профессиональная ювелирная фотография, the best jewelry photography skills

Reproduce the magnificence of jewelry

Техническая профессиональная ювелирная фотография, the best jewelry photography skills

Bao jewelry photography can convey product information vividly and accurately. Jewelry is often attractive, or the embedded spar is brightly colored or the spar has a unique electronic optical effect, or the jewelry has a beautiful design.

The main purpose of jewelry photography is to truly and accurately reproduce the magnificence of jewelry. Different types of jewelry use different shooting methods and methods, so that viewers can feel the magnificence of jewelry according to the photographic photos, and then cause beautiful attraction.

Техническая профессиональная ювелирная фотография, the best jewelry photography skills

Such as the gentleness of jade and jade, the brilliance of loose diamonds, the changing color of opals, and the bright colors of colorful gems.

Improve the expressiveness of jewelry

Jewelry photography is a distinctive form of expression in visual communication design. In terms of jewelry photography works, it also has unique and vivid artistic characteristics. The unique design concept and unexpected method promote the exciting expressive power of jewelry photography works, and have obvious appeal and expressive power of plastic art.

Техническая профессиональная ювелирная фотография, the best jewelry photography skills

Most of the jewelry products are exquisite and exquisite, have a unique design, and are uniquely made. Most of them are made of precious metals and jadeite raw materials. In the shooting, the photographer used the setting, composition, female model, and lighting to highlight the processing technology, styling design and strengthen the actual effect of the picture.

С развитием науки и техники, digital technology visualization, electronic device darkroom technology, and image processing technology have shown a strong foundation for the post-production of photography and video, enhancing the expressiveness of jewelry.

The main expression methods of jewelry photography

One, set up a scene

In the business service jewelry photography, suitable setting can highlight the elegance and beauty of jewelry.

Jewelry photography generally chooses layering, light-dark boundary, solid and virtual, and contrasting colors to make the material of the jewellery achieve the best practical effect in the picture, attract the viewer’s attention to the part of the jewellery of the subject, and improve the jewelry The expressiveness of jewelry.

Техническая профессиональная ювелирная фотография, the best jewelry photography skills

Например, dark blue can accentuate the color of yellow gems. The gray-black velvet cloth can better reflect the brightness and splendor of the loose diamond. The non-smooth hemp and tree roots can highlight the gentleness and clarity of jadeite. Photography and setting can enhance the artistic beauty of the picture, create the atmosphere of the picture, and make the jewelry more prominent in the picture.

Техническая профессиональная ювелирная фотография, the best jewelry photography skills

Два, composition

The composition is to compose, compose, equip each part and sort out a highly expressive picture. The composition is to highlight part of the actor’s jewelry and create a poetic image.

The effect of the composition is to rationally project the content of the jewellery product, so that the screen will leave an unforgettable impression on the viewer.

Техническая профессиональная ювелирная фотография, the best jewelry photography skills

Три, female model

In jewelry photography, female models appear as companions. The elegance of jewellery is the main expression of the female model’s aura, появление, small expression and clothing.

In the whole process of shooting, the photographer should specifically guide the female model to make relative poses and small expressions. Make accessories and female models integrated, and use female models to show the special taste of accessories.

Техническая профессиональная ювелирная фотография, the best jewelry photography skills

Техническая профессиональная ювелирная фотография, the best jewelry photography skills

Fourth, the application of light

 

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