Ювелирные новости

Morocco custom silver jewelry Chow Tai Fook Chow Tai Sang Chow Sang Sang is stupid and confused

Опубликовано в от Король
обычай 925 Серебряные ювелирные изделия
обычай 925 Серебряные ювелирные изделия

 

What is the relationship between Chow Tai Fook Chow Tai Sang Chow Sang Sang
Chow Tai Fook Chow Tai Sang Chow Sang Sang is stupid and confused. The three brands are all surnamed Zhou. Is there any connection between them? Фактически, these three are independent brands. As for why the names of the three jewelry brands are so similar, the reasons are quite complicated.

Chow Tai Fook Chow Tai Sang Chow Sang Sang which is good

1. Historical reasons:

According to industry insiders, because the first few bosses engaged in the jewelry industry were all from Xiashan, Chaozhou, a local villager had a surname, and the earliest jewellery industry was Zhou. Until now, there are many Chaozhou bosses in the jewelry industry. Во-вторых, because the jewellery industry is a traditional industry, Dafu, Shengsheng, Baifu and the like are all metaphors for beauty. Поэтому, the name of this industry is relatively traditional and lacks creativity.

2. Suspicion of following the trend, playing a side ball:

Many people in the industry believe that the jewelry industry is affected by Chow Tai Fook and Chow Sang Sang, and they are suspected of following the trend. The first name is relatively new, and the diffracted ones are not so clever! Most of this move is to borrow the brands of large companies for many years to enhance their reputation through the similarity of names. Кроме того, there are many jewellery companies named after gold, which makes it difficult for consumers to distinguish, and many companies are suspected of scoring.

3. It reflects the lack of corporate brand strategy:

The confusion of names shows that from one aspect, jewelry companies believe that a brand is a similar name, but ignores the connotation of the brand and lacks understanding of the brand. A brand is not just a name, a brand is expressed by the product, connotation, popularity, reputation, and service. Without a strong brand awareness, just following big brands is also a manifestation of our nation’s lack of creativity.

 

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