Ювелирные новости

Тематическое исследование: JINGING’s Custom Order of 15,000 Men’s Cuban Link Chains for Irish Clients

Опубликовано в от Король

Тематическое исследование: JINGING’s Custom Order of 15,000 Men’s Cuban Link Chains for Irish Clients

Оглавление

  1. Введение

  2. Understanding the Cuban Link Chain Market

    • Global Demand for Men’s Chains

    • Irish Jewelry Market Trends

  3. История клиента: Irish Jewelry Distributor Profile

  4. The Custom Order Specifications

    • Выбор материала (925 Серебро против. Нержавеющая сталь)

    • Chain Dimensions and Weight Requirements

    • Custom Clasp and Logo Engraving

  5. Manufacturing Process at JINGING

    • CAD Design and Prototyping

    • Меры контроля качества

    • Производственная временная шкала

  6. Проблемы и решения

    • Meeting EU Nickel Compliance Standards

    • Shipping and Customs Considerations

  7. Market Reception and Sales Performance in Ireland

  8. Lessons Learned and Future Opportunities

  9. Заключение: Key Takeaways for Bulk Custom Jewelry Orders

1. Введение

В 2023, JINGING (a leading Chinese jewelry manufacturer) secured a landmark order from an Irish distributor for 15,000 custom men’s Cuban link chains. This case study examines:

  • Why Cuban chains are increasingly popular in Europe

  • How JINGING met the client’s specifications

  • The challenges of large-scale international jewelry production

  • The business impact of this successful collaboration

2. Understanding the Cuban Link Chain Market

Global Demand for Men’s Chains

  • Cuban links dominate 60% of men’s chain sales (Grand View Research 2023)

  • Key markets: Северная Америка, Western Europe, Средний Восток

  • Popular materials: 925 серебро (премиум), нержавеющая сталь (бюджет), золото (luxury)

Irish Jewelry Market Trends

  • €280 million annual jewelry sales (Irish Central Statistics Office)

  • Growing preference for masculine, statement chains among 18-35 demographic

  • 925 silver outperforms gold due to affordability and tarnish resistance

3. История клиента: Irish Distributor Profile

  • Учредил 2012 in Dublin

  • Специализируется на men’s fashion accessories

  • Previously sourced from Turkey and Italy before switching to Chinese manufacturers

  • Key requirements:

    • EU nickel-compliance certification

    • 3-5mm thickness range

    • Custom branded packaging

4. The Custom Order Specifications

Выбор материала

After testing samples, the client chose:

  • 925 серебро 925 пробы (12,000 единицы)

    • 3мм, 5мм, and 7mm widths

    • Rhodium plating option for anti-tarnish

  • Нержавеющая сталь (3,000 единицы)

    • 316L surgical-grade steel

    • PVD black coating variant

Chain Specifications

Parameter Silver Chains Steel Chains
Длина 20-24 дюймы 18-22 дюймы
Масса 25-40глин 30-50глин
Clasp Type Застежка-карабин Spring ring
Markings “925” + client logo Laser-etched serial numbers

Custom Branding Elements

  • Engraved tags with Celtic knot motif

  • Бархатные мешочки with recycled packaging

5. Manufacturing Process at JINGING

Шаг 1: CAD Design & Прототипирование

  • 3D-printed prototypes approved within 2 недели

  • Client requested thicker links after initial sampling

Шаг 2: Производственный процесс

  1. Литье металла (lost-wax method for silver)

  2. Machine-linking assembly

  3. Полировка & quality inspection

  4. Лазерная гравировка

  5. Final ultrasonic cleaning

Меры контроля качества

  • Xrf тестирование для чистоты металла

  • Тест на соленый спрей for corrosion resistance

  • Weight tolerance ±0.5g

Производственная временная шкала

Фаза Duration
Прототипирование 14 дни
Массовое производство 45 дни
Shipping to Ireland 12 дни (DDP terms)

6. Проблемы и решения

Испытание 1: EU Nickel Compliance

  • Решение: Used nickel-free soldering and provided SGS reports

Испытание 2: Customs Delays

  • Решение: Pre-cleared through Dublin Airport’s FAST system

Испытание 3: Weight Consistency

  • Решение: Реализовано automated sorting scales

7. Market Reception in Ireland

  • Sold 8,000 units in first 3 месяцы

  • Retail price range: €89-€220

  • Best-selling variant: 5mm rhodium-plated silver

8. Извлеченные уроки

✔ Bulk orders require longer lead times for quality assurance
✔ European clients prioritize certification over price
✔ Custom branding adds 15-20% ценить

9. Заключение

Этот 15,000-chain order established JINGING as a trusted partner for European jewelry distributors. Key success factors included:

  1. Material expertise in both silver and steel

  2. Flexibility in custom branding

  3. Strict compliance with EU regulations

For businesses considering large custom orders:

“Partner with manufacturers who understand regional market preferences and regulatory requirements.”