Știri despre bijuterii

gold plated jewelry suppliers The influence of natural and cultural environment on jewelry customization and sales

Postat pe de Kingjy

The customization and sales of jewelry are always carried out in specific natural and cultural environments. Prin urmare, these two factors also have a direct impact on the sales of jewelry.

The natural environment here mainly refers to the natural material environment. The natural environment is constantly evolving and changing. It may not only create marketing opportunities for enterprises, but also become obstacles to their marketing activities.

From a macro perspective, the increasing shortage of natural resources, increasing energy costs, increasing environmental pollution, and increasing government intervention in natural resource management will directly or indirectly bring threats or opportunities to enterprises.

Jewelry companies are extremely dependent on resources, including gems, jade resources and precious metal material resources. Any fluctuations in the amount of resources will have a certain impact on jewelry companies.

Culture generally refers to the sum of material wealth and fine wealth created by human beings in the process of social development. As for the cultural environment of corporate marketing activities, it refers to the repeated emotional patterns, thinking patterns and behavior patterns of members of a society and a group, including people’s values, beliefs, attitudes, ethics, and customs.

Culture is one of the basic factors that affect people’s consumer demand and consumer behavior. Anyone lives in a certain social and cultural environment, and his way of understanding things, behavioral norms and values ​​will be different from different social and cultural environments. People. Prin urmare, in the process of marketing activities, companies must fully understand and carefully analyze the social and cultural environment in which they are located, so as to accurately grasp the needs, desires and buying behavior of consumers, and determine practical marketing plans.

The influence of traditional Chinese culture on jewelry customization is obviously reflected in the style. Calabash, Ruyi, gold and silver locks, etc., all contain strong Chinese culture, including some auspicious numbers and words, which are all reflected in the jewelry customization modeling. Baolong.com integrates these cultural elements into the jewelry design very well, and provides you with meaningful custom jewelry styles.

 

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