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china 925 silver A powerhouse of positivity: the unstoppable rise of Azza Fahmy Jewellery

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Like an oasis in the desert, where there is nothing, Azza creates a solution. While most would be overwhelmed by the task of creating an international luxury maison from scratch, but not Azza. ‘I was never scared or worried as I followed my passion, that is all that saw, not the problems or the risks,’ she says from her pink-walled office overlooking her workshop in Cairo.

An interior designer by training from a well-to-do Cairene family, Azza discovered her passion for jewellery while leafing through a tome at a book fair. ‘I wanted to learn to be a jeweller but there were no jewellery schools in Egypt. So I decided to find an apprenticeship like the craftsmen did under the Ottomans. I sought out the best jeweller who was Hajj Sayyed in the Khan-Khalili market and learnt from him.’ Tying back her hair, and wearing $20 overalls from Sears Roebuck that friends brought her on their trips to the USA to protect her from acid burns, she spent 20 years learning her trade. The manual labour has obliterated her fingerprints and given her a unique perspective into jewellery design. Today she manages a team of 250, inkludert 100 craftsmen, with the wisdom of one who has done their time at the bench. A picture of Hajj Sayyed hangs in pride of place in Azza’s office.

But that is not all that Azza is up to. At the heart of everything that Azza does is her constant quest to preserve traditional skills and crafts. A deep pool of generosity and love for her fellow men and women powers her forward. ‘When I began training my workers my friends told me I was crazy. They said that they would take the skills and run and copy my designs. But I didn’t see it that way and I was right.’ A stained glass window in her office opens over the 100-strong workshop of skilled jewellers all trained in the Azza Fahmy way of making jewellery respecting traditional techniques.

 

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