
첫 번째, the question of the meaning of customization. 가장 먼저, we think about why we need to customize the wedding ring? Because BLOVE put forward a new concept, “Wedding ring is not ordinary jewelry, wedding ring is a token of love, therefore, wedding ring must be related to oneself, related to love, the only one in the world”, so it is not difficult to see, The meaning of customization emphasized by BLOVE is a kind of relevance, integrating some of the user’s own emotional journey with the wedding ring, so that the wedding ring itself only serves as a carrier to carry the user’s own emotional memory. The master once experienced the love stories contained in several wedding rings told by his employees in one of his stores. It is said that these love stories are real cases that happened to many of his customers, and the marriages corresponding to these love stories Rings are indeed unique, both in terms of their beauty and the emotional memory they carry, they are refreshing. What’s more special is that after seeing these objects and understanding the stories in depth, you have to admit that the wedding rings made in this way are indeed very special and very meaningful. From this perspective, BLOVE has indeed created a precedent in the industry, and judging from the user reviews gathered from various channels, it has indeed been recognized by many fans.
Second, the problem of design style. The respondent also paid attention to some voices and questioned that many original designs of BLOVE are not very attractive. This is actually a matter of opinion. As far as I know, the chief designer of BLOVES is Mr. Moritz, the famous jewelry design god. His designs have been favored by Mrs. Michelle Obama many times. I don’t believe that BLOVE, which has such a high-end designer team, will design products for users to be inferior? And BLOVE’s style has always been oriented to meet customer needs, at least if you have been to BLOVE stores and have a detailed understanding of their design process, they will know that they are all from communicating the required elements to the designer’s initial idea of hand-drawn drafts. After the customer confirms the hand-drawn manuscript, to issue the 3D design drawing and then proceed to the production of the product, a set of seamless customization process for the customer to customize the wedding ring. 그러므로, all of its design works and products are completed under the premise of respecting and satisfying the aesthetic needs of customers. 다시 말해서, what you see as the inconsistency in the effect of design products is actually that designers are respecting and maintaining the diversity of consumers’ aesthetic styles and fulfilling the promise of “the only one in the world”. It also confirms that the “a wedding ring, 이야기” he shouted is not a false name!
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