사례 연구: JINGING’s Custom Order of 15,000 Men’s Cuban Link Chains for Irish Clients

목차

1. 소개

2. Understanding the Cuban Link Chain Market

   • Global Demand for Men’s Chains

   • Irish Jewelry Market Trends

3. Client Background: Irish Jewelry Distributor Profile

4. The Custom Order Specifications

   • 재료 선택 (925 은 대. 스테인레스 스틸)

   • Chain Dimensions and Weight Requirements

   • Custom Clasp and Logo Engraving

5. Manufacturing Process at JINGING

   • CAD Design and Prototyping

   • 품질 관리 조치

   • 생산 일정

6. 과제와 솔루션

   • Meeting EU Nickel Compliance Standards

   • Shipping and Customs Considerations

7. Market Reception and Sales Performance in Ireland

8. Lessons Learned and Future Opportunities

9. 결론: Key Takeaways for Bulk Custom Jewelry Orders

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1. 소개

~ 안에 2023, JINGING (a leading Chinese jewelry manufacturer) secured a landmark order from an Irish distributor for 15,000 custom men’s Cuban link chains. This case study examines:

• Why Cuban chains are increasingly popular in Europe

• How JINGING met the client’s specifications

• The challenges of large-scale international jewelry production

• The business impact of this successful collaboration

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2. Understanding the Cuban Link Chain Market

Global Demand for Men’s Chains

• Cuban links dominate 60% of men’s chain sales (Grand View Research 2023)

• Key markets: North America, Western Europe, 중동

• Popular materials: 925 은 (프리미엄), 스테인레스 스틸 (예산), 금 (사치)

Irish Jewelry Market Trends

• €280 million annual jewelry sales (Irish Central Statistics Office)

• Growing preference for masculine, statement chains among 18-35 demographic

• 925 silver outperforms gold due to affordability and tarnish resistance

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3. Client Background: Irish Distributor Profile

• 확립된 2012 in Dublin

• 전문 men’s fashion accessories

• Previously sourced from Turkey and Italy before switching to Chinese manufacturers

• Key requirements:

  • EU nickel-compliance certification

  • 3-5mm thickness range

  • Custom branded packaging

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4. The Custom Order Specifications

재료 선택

After testing samples, the client chose:

• 925 스털링 실버 (12,000 단위)

  • 3mm, 5mm, and 7mm widths

  • Rhodium plating option for anti-tarnish

• 스테인레스 스틸 (3,000 단위)

  • 316L surgical-grade steel

  • PVD black coating variant

Chain Specifications

Custom Branding Elements

• Engraved tags with Celtic knot motif

• 벨벳 파우치 with recycled packaging

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5. Manufacturing Process at JINGING

단계 1: CAD 디자인 & 프로토 타이핑

• 3D-printed prototypes approved within 2 주

• Client requested thicker links after initial sampling

단계 2: Production Workflow

1. Metal casting (lost-wax method for silver)

2. Machine-linking assembly

3. 세련 & quality inspection

4. 레이저 조각

5. Final ultrasonic cleaning

품질 관리 조치

• XRF 테스트 금속 순도를 위해

• 소금 스프레이 테스트 for corrosion resistance

• Weight tolerance ±0.5g

생산 일정

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6. 과제와 솔루션

도전 1: EU Nickel Compliance

• 해결책: 사용된 nickel-free soldering and provided SGS reports

도전 2: Customs Delays

• 해결책: Pre-cleared through Dublin Airport’s FAST system

도전 3: Weight Consistency

• 해결책: Implemented automated sorting scales

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7. Market Reception in Ireland

• 판매된 8,000 units in first 3 달

• Retail price range: €89-€220

• Best-selling variant: 5mm rhodium-plated silver

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8. Lessons Learned

✔ Bulk orders require longer lead times for quality assurance
✔ European clients prioritize certification over price
✔ Custom branding adds 15-20% 값

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9. 결론

이것 15,000-chain order established JINGING as a trusted partner for European jewelry distributors. Key success factors included:

1. Material expertise in both silver and steel

2. Flexibility in custom branding

3. Strict compliance with EU regulations

For businesses considering large custom orders:

“Partner with manufacturers who understand regional market preferences and regulatory requirements.”