ケーススタディ: JINGING’s Custom Order of 15,000 Men’s Cuban Link Chains for Irish Clients

目次

1. 導入

2. Understanding the Cuban Link Chain Market

   • Global Demand for Men’s Chains

   • Irish Jewelry Market Trends

3. Client Background: Irish Jewelry Distributor Profile

4. The Custom Order Specifications

   • 材料の選択 (925 シルバー対. ステンレス鋼)

   • Chain Dimensions and Weight Requirements

   • Custom Clasp and Logo Engraving

5. Manufacturing Process at JINGING

   • CAD Design and Prototyping

   • Quality Control Measures

   • Production Timeline

6. Challenges and Solutions

   • Meeting EU Nickel Compliance Standards

   • Shipping and Customs Considerations

7. Market Reception and Sales Performance in Ireland

8. Lessons Learned and Future Opportunities

9. 結論: Key Takeaways for Bulk Custom Jewelry Orders

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1. 導入

で 2023, JINGING (a leading Chinese jewelry manufacturer) secured a landmark order from an Irish distributor for 15,000 custom men’s Cuban link chains. This case study examines:

• Why Cuban chains are increasingly popular in Europe

• How JINGING met the client’s specifications

• The challenges of large-scale international jewelry production

• The business impact of this successful collaboration

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2. Understanding the Cuban Link Chain Market

Global Demand for Men’s Chains

• Cuban links dominate 60% of men’s chain sales (グランドビュー研究 2023)

• Key markets: 北米, Western Europe, 中東

• Popular materials: 925 銀 (premium), stainless steel (budget), 金 (luxury)

Irish Jewelry Market Trends

• €280 million annual jewelry sales (Irish Central Statistics Office)

• Growing preference for masculine, statement chains among 18-35 demographic

• 925 silver outperforms gold due to affordability and tarnish resistance

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3. Client Background: Irish Distributor Profile

• 設立 2012 in Dublin

• 専門です men’s fashion accessories

• Previously sourced from Turkey and Italy before switching to Chinese manufacturers

• Key requirements:

  • EU nickel-compliance certification

  • 3-5mm thickness range

  • Custom branded packaging

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4. The Custom Order Specifications

材料の選択

After testing samples, the client chose:

• 925 スターリングシルバー (12,000 units)

  • 3mm, 5mm, and 7mm widths

  • Rhodium plating option for anti-tarnish

• ステンレス鋼 (3,000 units)

  • 316L surgical-grade steel

  • PVD black coating variant

Chain Specifications

Custom Branding Elements

• Engraved tags with Celtic knot motif

• Velvet pouches with recycled packaging

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5. Manufacturing Process at JINGING

ステップ 1: CAD Design & プロトタイピング

• 3D-printed prototypes approved within 2 週

• Client requested thicker links after initial sampling

ステップ 2: 生産ワークフロー

1. Metal casting (lost-wax method for silver)

2. Machine-linking assembly

3. 研磨 & quality inspection

4. Laser engraving

5. Final ultrasonic cleaning

Quality Control Measures

• XRF testing for metal purity

• Salt spray test for corrosion resistance

• Weight tolerance ±0.5g

Production Timeline

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6. Challenges and Solutions

チャレンジ 1: EU Nickel Compliance

• 解決: Used nickel-free soldering and provided SGS reports

チャレンジ 2: Customs Delays

• 解決: Pre-cleared through Dublin Airport’s FAST system

チャレンジ 3: Weight Consistency

• 解決: Implemented automated sorting scales

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7. Market Reception in Ireland

• Sold 8,000 units in first 3 数ヶ月

• Retail price range: €89-€220

• Best-selling variant: 5mm rhodium-plated silver

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8. Lessons Learned

✔ Bulk orders require longer lead times for quality assurance
✔ European clients prioritize certification over price
✔ Custom branding adds 15-20% value

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9. 結論

これ 15,000-chain order established JINGING as a trusted partner for European jewelry distributors. Key success factors included:

1. Material expertise in both silver and steel

2. Flexibility in custom branding

3. Strict compliance with EU regulations

For businesses considering large custom orders:

“Partner with manufacturers who understand regional market preferences and regulatory requirements.”