ジュエリーニュース

925 china earrings The operation process of CIS of jewelry enterprise

投稿しました による kingjy

CIS is the English abbreviation of Corporate Identity System, which can successfully lead the business activities of enterprises to an innovative realm. Jewelry companies with pioneering and innovative spirits should introduce CIS into their business operations and management, and use this new means of competition to serve their marketing management.

The corporate image recognition system (CIS) includes three aspects: corporate management philosophy (MI), corporate behavioral norms (BI), and corporate image design (VI). Its operation process is: clear MI, standardize BI, and highlight VI.

(1) Clear concept recognition system refers to the positioning of an enterprise’s business philosophy, {, including business philosophy, corporate spirit, business creed, corporate style and culture, business philosophy and policies, business posture, and behavioral norms. Bright corporate philosophy will run through the entire business operation.

(2) Normative behavior identification system refers to the various images and codes of conduct given to the society by the enterprise around the idea identification system. It is the activities of the internal personnel of the enterprise, as well as their behavior, attitude, and behavior patterns in the activities, including the enterprise External behavioral activities and internal behavioral activities. The former include market research, advertising, promotional actions, mutual relations, public welfare activities, service standards, 等. The latter include enterprise production management, quality management, employee training, teamwork, 等.

(3) Highlight the visual recognition system. In the CIS process, the transmission and infection power of visual recognition is the most specific. This aspect contains the most items, the widest level, and the most direct effect, such as corporate trademarks, logos, and corporate spirit. Slogan, clothing and image of employees.

 

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