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Caso di studio: Ordine personalizzato di JINGING di 15,000 Catene a maglie cubane da uomo per clienti irlandesi

Pubblicato il da Kingjy

Caso di studio: Ordine personalizzato di JINGING di 15,000 Catene a maglie cubane da uomo per clienti irlandesi

Sommario

  1. Introduzione

  2. Understanding the Cuban Link Chain Market

    • Global Demand for Men’s Chains

    • Irish Jewelry Market Trends

  3. Sfondo del cliente: Irish Jewelry Distributor Profile

  4. The Custom Order Specifications

    • Selezione del materiale (925 Argento vs. Acciaio inossidabile)

    • Chain Dimensions and Weight Requirements

    • Custom Clasp and Logo Engraving

  5. Manufacturing Process at JINGING

    • CAD Design and Prototyping

    • Misure di controllo della qualità

    • Cronologia della produzione

  6. Sfide e soluzioni

    • Meeting EU Nickel Compliance Standards

    • Shipping and Customs Considerations

  7. Market Reception and Sales Performance in Ireland

  8. Lessons Learned and Future Opportunities

  9. Conclusione: Key Takeaways for Bulk Custom Jewelry Orders

1. Introduzione

In 2023, JINGING (a leading Chinese jewelry manufacturer) secured a landmark order from an Irish distributor for 15,000 custom men’s Cuban link chains. This case study examines:

  • Why Cuban chains are increasingly popular in Europe

  • How JINGING met the client’s specifications

  • The challenges of large-scale international jewelry production

  • The business impact of this successful collaboration

2. Understanding the Cuban Link Chain Market

Global Demand for Men’s Chains

  • Cuban links dominate 60% of men’s chain sales (Ricerca sulla grande visione 2023)

  • Key markets: America del Nord, Western Europe, Medio Oriente

  • Popular materials: 925 argento (Premium), acciaio inossidabile (budget), oro (lusso)

Irish Jewelry Market Trends

  • €280 million annual jewelry sales (Irish Central Statistics Office)

  • Growing preference for masculine, statement chains among 18-35 demographic

  • 925 silver outperforms gold due to affordability and tarnish resistance

3. Sfondo del cliente: Irish Distributor Profile

  • Stabilito 2012 in Dublin

  • Specializzato in men’s fashion accessories

  • Previously sourced from Turkey and Italy before switching to Chinese manufacturers

  • Key requirements:

    • EU nickel-compliance certification

    • 3-5mm thickness range

    • Custom branded packaging

4. The Custom Order Specifications

Selezione del materiale

After testing samples, the client chose:

  • 925 Argento sterling (12,000 unità)

    • 3mm, 5mm, and 7mm widths

    • Rhodium plating option for anti-tarnish

  • Acciaio inossidabile (3,000 unità)

    • 316L surgical-grade steel

    • PVD black coating variant

Specifiche della catena

Parametro Silver Chains Steel Chains
Lunghezza 20-24 pollici 18-22 pollici
Peso 25-40G 30-50G
Tipo di chiusura Chiusura a moschettone Anello a molla
Markings “925” + client logo Laser-etched serial numbers

Custom Branding Elements

  • Engraved tags with Celtic knot motif

  • Buste in velluto with recycled packaging

5. Manufacturing Process at JINGING

Fare un passo 1: Design CAD & Prototipazione

  • 3D-printed prototypes approved within 2 settimane

  • Client requested thicker links after initial sampling

Fare un passo 2: Production Workflow

  1. Fusione di metallo (lost-wax method for silver)

  2. Machine-linking assembly

  3. Lucidare & quality inspection

  4. Incisione laser

  5. Final ultrasonic cleaning

Misure di controllo della qualità

  • Test XRF per la purezza del metallo

  • Test di spruzzatura salina for corrosion resistance

  • Weight tolerance ±0.5g

Cronologia della produzione

Fase Durata
Prototipazione 14 giorni
Produzione di massa 45 giorni
Shipping to Ireland 12 giorni (DDP terms)

6. Sfide e soluzioni

Sfida 1: EU Nickel Compliance

  • Soluzione: Used nickel-free soldering and provided SGS reports

Sfida 2: Customs Delays

  • Soluzione: Pre-cleared through Dublin Airport’s FAST system

Sfida 3: Weight Consistency

  • Soluzione: Implementato automated sorting scales

7. Market Reception in Ireland

  • Venduto 8,000 units in first 3 mesi

  • Retail price range: €89-€220

  • Best-selling variant: 5mm rhodium-plated silver

8. Lezioni apprese

✔ Bulk orders require longer lead times for quality assurance
✔ European clients prioritize certification over price
✔ Custom branding adds 15-20% valore

9. Conclusione

Questo 15,000-chain order established JINGING as a trusted partner for European jewelry distributors. Key success factors included:

  1. Material expertise in both silver and steel

  2. Flexibility in custom branding

  3. Rispetto rigoroso delle normative UE

For businesses considering large custom orders:

“Partner with manufacturers who understand regional market preferences and regulatory requirements.”