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Studi kasus: JINGING’s Custom Order of 15,000 Men’s Cuban Link Chains for Irish Clients

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Studi kasus: JINGING’s Custom Order of 15,000 Men’s Cuban Link Chains for Irish Clients

Daftar isi

  1. Perkenalan

  2. Understanding the Cuban Link Chain Market

    • Global Demand for Men’s Chains

    • Irish Jewelry Market Trends

  3. Latar belakang klien: Irish Jewelry Distributor Profile

  4. The Custom Order Specifications

    • Pemilihan materi (925 Perak vs.. Stainless Steel)

    • Chain Dimensions and Weight Requirements

    • Custom Clasp and Logo Engraving

  5. Manufacturing Process at JINGING

    • CAD Design and Prototyping

    • Quality Control Measures

    • Production Timeline

  6. Challenges and Solutions

    • Meeting EU Nickel Compliance Standards

    • Shipping and Customs Considerations

  7. Market Reception and Sales Performance in Ireland

  8. Lessons Learned and Future Opportunities

  9. Kesimpulan: Key Takeaways for Bulk Custom Jewelry Orders

1. Perkenalan

In 2023, JINGING (a leading Chinese jewelry manufacturer) secured a landmark order from an Irish distributor for 15,000 custom men’s Cuban link chains. This case study examines:

  • Why Cuban chains are increasingly popular in Europe

  • How JINGING met the client’s specifications

  • The challenges of large-scale international jewelry production

  • The business impact of this successful collaboration

2. Understanding the Cuban Link Chain Market

Global Demand for Men’s Chains

  • Cuban links dominate 60% of men’s chain sales (Penelitian Grand View 2023)

  • Key markets: Amerika Utara, Western Europe, Middle East

  • Popular materials: 925 perak (premium), stainless steel (budget), emas (luxury)

Irish Jewelry Market Trends

  • €280 million annual jewelry sales (Irish Central Statistics Office)

  • Growing preference for masculine, statement chains among 18-35 demographic

  • 925 silver outperforms gold due to affordability and tarnish resistance

3. Latar belakang klien: Irish Distributor Profile

  • Established 2012 in Dublin

  • Specializes in men’s fashion accessories

  • Previously sourced from Turkey and Italy before switching to Chinese manufacturers

  • Key requirements:

    • EU nickel-compliance certification

    • 3-5mm thickness range

    • Custom branded packaging

4. The Custom Order Specifications

Pemilihan materi

After testing samples, the client chose:

  • 925 Sterling Silver (12,000 unit)

    • 3mm, 5mm, and 7mm widths

    • Rhodium plating option for anti-tarnish

  • Stainless Steel (3,000 unit)

    • 316L surgical-grade steel

    • PVD black coating variant

Chain Specifications

Parameter Silver Chains Steel Chains
Length 20-24 inches 18-22 inches
Berat 25-40G 30-50G
Clasp Type Lobster clasp Spring ring
Markings “925” + client logo Laser-etched serial numbers

Custom Branding Elements

  • Engraved tags with Celtic knot motif

  • Velvet pouches with recycled packaging

5. Manufacturing Process at JINGING

Melangkah 1: CAD Design & Prototyping

  • 3D-printed prototypes approved within 2 minggu -minggu

  • Client requested thicker links after initial sampling

Melangkah 2: Alur kerja produksi

  1. Metal casting (lost-wax method for silver)

  2. Machine-linking assembly

  3. Pemolesan & quality inspection

  4. Laser engraving

  5. Final ultrasonic cleaning

Quality Control Measures

  • XRF testing for metal purity

  • Salt spray test for corrosion resistance

  • Weight tolerance ±0.5g

Production Timeline

Phase Duration
Prototyping 14 hari -hari
Mass production 45 hari -hari
Shipping to Ireland 12 hari -hari (DDP terms)

6. Challenges and Solutions

Tantangan 1: EU Nickel Compliance

  • Larutan: Used nickel-free soldering and provided SGS reports

Tantangan 2: Customs Delays

  • Larutan: Pre-cleared through Dublin Airport’s FAST system

Tantangan 3: Weight Consistency

  • Larutan: Implemented automated sorting scales

7. Market Reception in Ireland

  • Sold 8,000 units in first 3 months

  • Retail price range: €89-€220

  • Best-selling variant: 5mm rhodium-plated silver

8. Lessons Learned

✔ Bulk orders require longer lead times for quality assurance
✔ European clients prioritize certification over price
✔ Custom branding adds 15-20% nilai

9. Kesimpulan

This 15,000-chain order established JINGING as a trusted partner for European jewelry distributors. Key success factors included:

  1. Material expertise in both silver and steel

  2. Flexibility in custom branding

  3. Strict compliance with EU regulations

For businesses considering large custom orders:

“Partner with manufacturers who understand regional market preferences and regulatory requirements.”