Archives par tags: The Importance of Categories

The Importance of Categories, Custom design jewelry manufacturer

  I stress categories, because you might mistakenly believe that prices per carat increase continuously as weight is increased, but this is not the case. Since diamonds are a retail product driven more by emotion than reason, a 0.99ct diamond is worth only about 1% more than a similar diamond weighing 0.98ct. But a 1.00ct […]