NOUVELLES

jewelry custom made Beyond Nature: Cartier’s bold new (Sur)Naturel

Posté le par Joyjy

And the 2020 high jewellery collection (Sur)Naturel – parenthesis are de riguer – once again proves that Cartier is indeed capable of surprising us with bold jewels. Despite global lockdown, Cartier went ahead and launched 180 new one-of-a-kind jewels, 93 of which are from the (Sur)Naturel collection. Using a live video link to a studio, models were filmed with the jewels draped on their porcelain-smooth skin. Viewers were able to hear descriptions of the jewels and ask the models to try on different pieces or request a zoom-in to a particular piece of jewellery. Though not quite as good as seeing them in the flesh, having them on a model was only a few degrees less satisfying than peering at them through display cases, as is often the modus operandi at high jewellery presentations where six-figure plus price tags are the norm. The studio set-up was only slightly eerie in a voyeuristic way and the best solution to the near impossible situation of engaging with press and clients in the thick of the Covid pandemic. There was no chance to take any pictures for social media so apologies for the lack of original photography on Instagram, Pinterest and YouTube. But this is a year like no other and chapeau to Cartier for going ahead with the launch that was meant to take place in the Grand Palais in Paris.

The vital forces of Nature are also expressed in novel forms. Less is more in the Sinopé set that employs diamonds, lapis lazuli and to capture the rippling of water in a simple style reminiscent of the Art Deco era. In the Sinopé necklace, the movement of water and its crystal-clear waves are brilliantly expressed in ripples of diamonds, drops of sapphires and a delicate border of lapis lazuli on the top edge of the piece. Bold yet sensitively expressed (Sur)Naturel shows a deep appreciation of Nature as told in the most precious materials Earth has to offer.

 

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