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gold plate jewellery design The influence of family factors on jewelry consumption

Posté le par Joyjy

En outre, the family life cycle is also a factor that cannot be ignored. At different stages of their lives, everyone will consciously or unconsciously change their attitudes to consumption, consciously or unconsciously, change their desire to obtain certain commodities that meet their needs. The life cycle of the family can help us understand this change. The family life cycle theory divides a person’s life into seven stages: (1) Single stage: including adulthood or adult unmarried. (2) Newly-married stage: young couples without children yet. (3) The stage of having children: the youngest child is less than 6 years old. (4) Child-rearing stage: The youngest child is over 6 years old and starts school. (5) Children’s working stage: The couple is nearly middle-aged and their children are not yet married. (6) Empty nest stage: The couple is old and their children are not around. (7) Widowed stage: one person lives alone in old age. According to this classification, it can be seen that people have different needs and interests at different stages. The single stage is dominated by physical growth and intellectual growth, and there is a greater demand for stationery. Before starting a family, rich and willing to save to prepare for marriage. The newlywed stage is the booming period of purchase and so on. In different stages of the family’s life cycle, the changes in family income are also different. At the beginning of the single stage, there was no income and depended on the family to support. After the income from work is removed from food and clothing, the surplus is generally used for savings; the newly-married stage has high expenses and income increases year by year, but it cannot keep up with the growth of new families. The income and expenditure are basically in a balanced state, and there will not be too much savings; after the children work, the family’s income increases, and the part of the income greater than the expenditure is used for savings, and the family economy is relatively rich. From the above analysis, we can draw the conclusion that household income is a straight line rising year by year, and demand is a curve with high in the middle and low at the end. The two lines intersect to form a consumption peak period, and this period is also jewelry consumption. The main period.

 

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