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Étude de cas: JINGING’s Custom Order of 15,000 Men’s Cuban Link Chains for Irish Clients

Posté le par Joyjy

Étude de cas: JINGING’s Custom Order of 15,000 Men’s Cuban Link Chains for Irish Clients

Table des matières

  1. Introduction

  2. Understanding the Cuban Link Chain Market

    • Global Demand for Men’s Chains

    • Irish Jewelry Market Trends

  3. Client Background: Irish Jewelry Distributor Profile

  4. The Custom Order Specifications

    • Sélection des matériaux (925 Argent VS. Stainless Steel)

    • Chain Dimensions and Weight Requirements

    • Custom Clasp and Logo Engraving

  5. Manufacturing Process at JINGING

    • CAD Design and Prototyping

    • Quality Control Measures

    • Production Timeline

  6. Challenges and Solutions

    • Meeting EU Nickel Compliance Standards

    • Shipping and Customs Considerations

  7. Market Reception and Sales Performance in Ireland

  8. Lessons Learned and Future Opportunities

  9. Conclusion: Key Takeaways for Bulk Custom Jewelry Orders

1. Introduction

In 2023, JINGING (a leading Chinese jewelry manufacturer) secured a landmark order from an Irish distributor for 15,000 custom men’s Cuban link chains. This case study examines:

  • Why Cuban chains are increasingly popular in Europe

  • How JINGING met the client’s specifications

  • The challenges of large-scale international jewelry production

  • The business impact of this successful collaboration

2. Understanding the Cuban Link Chain Market

Global Demand for Men’s Chains

  • Cuban links dominate 60% of men’s chain sales (Grand View Research 2023)

  • Key markets: North America, Western Europe, Middle East

  • Popular materials: 925 argent (premium), stainless steel (budget), or (luxury)

Irish Jewelry Market Trends

  • €280 million annual jewelry sales (Irish Central Statistics Office)

  • Growing preference for masculine, statement chains among 18-35 demographic

  • 925 silver outperforms gold due to affordability and tarnish resistance

3. Client Background: Irish Distributor Profile

  • Established 2012 in Dublin

  • Specializes in men’s fashion accessories

  • Previously sourced from Turkey and Italy before switching to Chinese manufacturers

  • Key requirements:

    • EU nickel-compliance certification

    • 3-5mm thickness range

    • Custom branded packaging

4. The Custom Order Specifications

Sélection des matériaux

After testing samples, the client chose:

  • 925 Argent sterling (12,000 units)

    • 3MM, 5MM, and 7mm widths

    • Rhodium plating option for anti-tarnish

  • Stainless Steel (3,000 units)

    • 316L surgical-grade steel

    • PVD black coating variant

Chain Specifications

Parameter Silver Chains Steel Chains
Length 20-24 inches 18-22 inches
Weight 25-40g 30-50g
Clasp Type Lobster clasp Spring ring
Markings “925” + client logo Laser-etched serial numbers

Custom Branding Elements

  • Engraved tags with Celtic knot motif

  • Velvet pouches with recycled packaging

5. Manufacturing Process at JINGING

Étape 1: Design CAO & Prototypage

  • 3D-printed prototypes approved within 2 semaines

  • Client requested thicker links after initial sampling

Étape 2: Production Workflow

  1. Metal casting (lost-wax method for silver)

  2. Machine-linking assembly

  3. Polissage & quality inspection

  4. Laser engraving

  5. Final ultrasonic cleaning

Quality Control Measures

  • Test XRF pour la pureté des métaux

  • Test de pulvérisation saline for corrosion resistance

  • Weight tolerance ±0.5g

Production Timeline

Phase Duration
Prototypage 14 jours
Production de masse 45 jours
Shipping to Ireland 12 jours (DDP terms)

6. Challenges and Solutions

Challenge 1: EU Nickel Compliance

  • Solution: Used nickel-free soldering and provided SGS reports

Challenge 2: Customs Delays

  • Solution: Pre-cleared through Dublin Airport’s FAST system

Challenge 3: Weight Consistency

  • Solution: Implemented automated sorting scales

7. Market Reception in Ireland

  • Sold 8,000 units in first 3 mois

  • Retail price range: €89-€220

  • Best-selling variant: 5mm rhodium-plated silver

8. Lessons Learned

✔ Bulk orders require longer lead times for quality assurance
✔ European clients prioritize certification over price
✔ Custom branding adds 15-20% valeur

9. Conclusion

Ce 15,000-chain order established JINGING as a trusted partner for European jewelry distributors. Key success factors included:

  1. Material expertise in both silver and steel

  2. Flexibility in custom branding

  3. Strict compliance with EU regulations

For businesses considering large custom orders:

“Partner with manufacturers who understand regional market preferences and regulatory requirements.”