The target market positioning of jewellery enterprises refers to the enterprises according to consumer preferences and competition in the target market. Status and own advantages, determine the competitive position of one’s own products or services in the target market. Its essence is to specifically design a distinctive, unique and popular marketing combination for the company’s products or services for a specific demand position in the minds of consumers in the target market, so as to form a competitive advantage for the company’s products or services. Its purpose is to try to form the specific image status of the company’s products or services in a specific purchase factor of similar products or services.
There are generally three strategies to choose from when jewellery companies locate their target markets.
(l) Discovery strategy is to locate by discovering new regions that do not overlap in the market. After evaluating and analyzing the market position of the competitors, the actual needs of consumers and their own product attributes, it is found that there are gaps or gaps in the existing market. This gap or gap has enough consumers to exist as a potential division, and Enterprises find that their products are difficult to compete head-on with competitors, or find that this potential zone has more development potential than the old one, and can take an exploration strategy.
(2) Ascent strategy. When a company finds that there are many competitors in the target market, but after careful analysis, it is found that the market demand potential in this zone is still great, and the company has the conditions to adapt to this zone environment, the company can adopt the ascent strategy and enter the zone , Share the market with competitors.
(3) Replacement strategy is to drive the other party out of the existing market position and replace it by the company. With this strategic positioning, the company must have a clear advantage over its competitors and must provide products that are superior to each other.
Diseño del fabricante de joyas OEM/ODM personalizado sus propias joyas
Empecemos : mo@kingjy.com
Guangzhou Jingying Enfoque en collares de anillos al por mayor de pendientes de pulseras de brazaletes de plata esterlina 925 joyas,oro de plata esterlina chapado con 18k,14K,24K oro amarillo,oro blanco y oro rosa. Es capaz de personalizar joyas de plata esterlina varios diseño,marca de logotipo u otras palabras por grabado láser de acuerdo con el requisito del cliente.
Nuestra capacidad de producción mensual está a la altura 50,000 Piece de pulseras Pendientes del collar Joyas del anillo. Entrando en una asociación con los supermercados,cadena de joyería,tiendas de salida,mayorista de joyas,Compañía de la marca de comerciantes y joyas,Professional Proporcionar Joyas personalizadas y producción en masa de alta calidad 925 servicio de joyería de plata esterlina.