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Estudio de caso: JINGING’s Custom Order of 15,000 Men’s Cuban Link Chains for Irish Clients

Publicado en por Reyjy

Estudio de caso: JINGING’s Custom Order of 15,000 Men’s Cuban Link Chains for Irish Clients

Tabla de contenido

  1. Introducción

  2. Understanding the Cuban Link Chain Market

    • Global Demand for Men’s Chains

    • Irish Jewelry Market Trends

  3. Client Background: Irish Jewelry Distributor Profile

  4. The Custom Order Specifications

    • Selección de material (925 Plata vs.. Acero inoxidable)

    • Chain Dimensions and Weight Requirements

    • Custom Clasp and Logo Engraving

  5. Manufacturing Process at JINGING

    • CAD Design and Prototyping

    • Medidas de control de calidad

    • Línea de tiempo de producción

  6. Desafíos y soluciones

    • Meeting EU Nickel Compliance Standards

    • Shipping and Customs Considerations

  7. Market Reception and Sales Performance in Ireland

  8. Lessons Learned and Future Opportunities

  9. Conclusión: Key Takeaways for Bulk Custom Jewelry Orders

1. Introducción

En 2023, JINGING (a leading Chinese jewelry manufacturer) secured a landmark order from an Irish distributor for 15,000 custom men’s Cuban link chains. This case study examines:

  • Why Cuban chains are increasingly popular in Europe

  • How JINGING met the client’s specifications

  • The challenges of large-scale international jewelry production

  • The business impact of this successful collaboration

2. Understanding the Cuban Link Chain Market

Global Demand for Men’s Chains

  • Cuban links dominate 60% of men’s chain sales (Grand View Research 2023)

  • Key markets: North America, Western Europe, Middle East

  • Popular materials: 925 plata (de primera calidad), acero inoxidable (presupuesto), oro (lujo)

Irish Jewelry Market Trends

  • €280 million annual jewelry sales (Irish Central Statistics Office)

  • Growing preference for masculine, statement chains among 18-35 demographic

  • 925 silver outperforms gold due to affordability and tarnish resistance

3. Client Background: Irish Distributor Profile

  • Establecido 2012 in Dublin

  • Se especializa en men’s fashion accessories

  • Previously sourced from Turkey and Italy before switching to Chinese manufacturers

  • Key requirements:

    • EU nickel-compliance certification

    • 3-5mm thickness range

    • Custom branded packaging

4. The Custom Order Specifications

Selección de material

After testing samples, the client chose:

  • 925 Plata esterlina (12,000 unidades)

    • 3mm, 5mm, and 7mm widths

    • Rhodium plating option for anti-tarnish

  • Acero inoxidable (3,000 unidades)

    • 316L surgical-grade steel

    • PVD black coating variant

Chain Specifications

Parameter Silver Chains Steel Chains
Longitud 20-24 pulgadas 18-22 pulgadas
Peso 25-40gramo 30-50gramo
Tipo de cierre Cierre de mosquetón anillo de resorte
Markings “925” + client logo Laser-etched serial numbers

Custom Branding Elements

  • Engraved tags with Celtic knot motif

  • Bolsas de terciopelo with recycled packaging

5. Manufacturing Process at JINGING

Paso 1: Diseño CAD & Prototipos

  • 3D-printed prototypes approved within 2 semanas

  • Client requested thicker links after initial sampling

Paso 2: Production Workflow

  1. Metal casting (lost-wax method for silver)

  2. Machine-linking assembly

  3. Pulido & quality inspection

  4. Grabado láser

  5. Limpieza ultrasónica final

Medidas de control de calidad

  • Prueba XRF Para la pureza del metal

  • Prueba de niebla salina for corrosion resistance

  • Weight tolerance ±0.5g

Línea de tiempo de producción

Fase Duration
Prototipos 14 días
Producción en masa 45 días
Shipping to Ireland 12 días (DDP terms)

6. Desafíos y soluciones

Desafío 1: EU Nickel Compliance

  • Solución: Used nickel-free soldering and provided SGS reports

Desafío 2: Customs Delays

  • Solución: Pre-cleared through Dublin Airport’s FAST system

Desafío 3: Weight Consistency

  • Solución: Implemented automated sorting scales

7. Market Reception in Ireland

  • Vendido 8,000 units in first 3 meses

  • Retail price range: €89-€220

  • Best-selling variant: 5mm rhodium-plated silver

8. Lessons Learned

✔ Bulk orders require longer lead times for quality assurance
✔ European clients prioritize certification over price
✔ Custom branding adds 15-20% valor

9. Conclusión

Este 15,000-chain order established JINGING as a trusted partner for European jewelry distributors. Key success factors included:

  1. Material expertise in both silver and steel

  2. Flexibility in custom branding

  3. Strict compliance with EU regulations

For businesses considering large custom orders:

“Partner with manufacturers who understand regional market preferences and regulatory requirements.”