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Μελέτη περίπτωσης: JINGING’s Custom Order of 15,000 Men’s Cuban Link Chains for Irish Clients

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Μελέτη περίπτωσης: JINGING’s Custom Order of 15,000 Men’s Cuban Link Chains for Irish Clients

Πίνακας περιεχομένων

  1. Εισαγωγή

  2. Understanding the Cuban Link Chain Market

    • Global Demand for Men’s Chains

    • Irish Jewelry Market Trends

  3. Client Background: Irish Jewelry Distributor Profile

  4. The Custom Order Specifications

    • Επιλογή υλικού (925 Ασημένιο vs. Από ανοξείδωτο χάλυβα)

    • Chain Dimensions and Weight Requirements

    • Custom Clasp and Logo Engraving

  5. Manufacturing Process at JINGING

    • CAD Design and Prototyping

    • Μέτρα ελέγχου ποιότητας

    • Χρονοδιάγραμμα παραγωγής

  6. Challenges and Solutions

    • Meeting EU Nickel Compliance Standards

    • Shipping and Customs Considerations

  7. Market Reception and Sales Performance in Ireland

  8. Lessons Learned and Future Opportunities

  9. Σύναψη: Key Takeaways for Bulk Custom Jewelry Orders

1. Εισαγωγή

Σε 2023, ΤΖΙΝΓΚ (a leading Chinese jewelry manufacturer) secured a landmark order from an Irish distributor for 15,000 custom men’s Cuban link chains. This case study examines:

  • Why Cuban chains are increasingly popular in Europe

  • How JINGING met the client’s specifications

  • The challenges of large-scale international jewelry production

  • The business impact of this successful collaboration

2. Understanding the Cuban Link Chain Market

Global Demand for Men’s Chains

  • Cuban links dominate 60% of men’s chain sales (Έρευνα Grand View 2023)

  • Key markets: Βόρεια Αμερική, Western Europe, Μέση Ανατολή

  • Popular materials: 925 ασήμι (premium), από ανοξείδωτο χάλυβα (προϋπολογισμός), χρυσός (πολυτέλεια)

Irish Jewelry Market Trends

  • €280 million annual jewelry sales (Irish Central Statistics Office)

  • Growing preference for masculine, statement chains among 18-35 demographic

  • 925 silver outperforms gold due to affordability and tarnish resistance

3. Client Background: Irish Distributor Profile

  • Καθιερωμένος 2012 in Dublin

  • Ειδικεύεται σε men’s fashion accessories

  • Previously sourced from Turkey and Italy before switching to Chinese manufacturers

  • Key requirements:

    • EU nickel-compliance certification

    • 3-5mm thickness range

    • Custom branded packaging

4. The Custom Order Specifications

Επιλογή υλικού

After testing samples, the client chose:

  • 925 Ασημένιο ασήμι (12,000 μονάδες)

    • 3mm, 5mm, and 7mm widths

    • Rhodium plating option for anti-tarnish

  • Από ανοξείδωτο χάλυβα (3,000 μονάδες)

    • 316L surgical-grade steel

    • PVD black coating variant

Chain Specifications

Parameter Silver Chains Steel Chains
Μήκος 20-24 ίντσες 18-22 ίντσες
Βάρος 25-40σολ 30-50σολ
Τύπος κούμπωμα Lobster clasp Ανοιξιάτικο δαχτυλίδι
Markings “925” + client logo Laser-etched serial numbers

Custom Branding Elements

  • Engraved tags with Celtic knot motif

  • Velvet pouches with recycled packaging

5. Manufacturing Process at JINGING

Βήμα 1: Σχεδιασμός CAD & Πρωτότυπο

  • 3D-printed prototypes approved within 2 εβδομάδες

  • Client requested thicker links after initial sampling

Βήμα 2: Production Workflow

  1. Metal casting (lost-wax method for silver)

  2. Machine-linking assembly

  3. Στίλβωμα & quality inspection

  4. Χάραξη με λέιζερ

  5. Final ultrasonic cleaning

Μέτρα ελέγχου ποιότητας

  • Δοκιμή XRF για καθαρότητα μετάλλου

  • Salt spray test for corrosion resistance

  • Weight tolerance ±0.5g

Χρονοδιάγραμμα παραγωγής

Φάση Duration
Πρωτότυπο 14 ημέρες
Μαζική παραγωγή 45 ημέρες
Shipping to Ireland 12 ημέρες (DDP terms)

6. Challenges and Solutions

Πρόκληση 1: EU Nickel Compliance

  • Διάλυμα: Used nickel-free soldering and provided SGS reports

Πρόκληση 2: Customs Delays

  • Διάλυμα: Pre-cleared through Dublin Airport’s FAST system

Πρόκληση 3: Weight Consistency

  • Διάλυμα: Implemented automated sorting scales

7. Market Reception in Ireland

  • Πουλήθηκε 8,000 units in first 3 μήνες

  • Retail price range: €89-€220

  • Best-selling variant: 5mm rhodium-plated silver

8. Lessons Learned

✔ Bulk orders require longer lead times for quality assurance
✔ European clients prioritize certification over price
✔ Custom branding adds 15-20% αξία

9. Σύναψη

Αυτό 15,000-chain order established JINGING as a trusted partner for European jewelry distributors. Key success factors included:

  1. Material expertise in both silver and steel

  2. Flexibility in custom branding

  3. Αυστηρή συμμόρφωση με τους κανονισμούς της ΕΕ

For businesses considering large custom orders:

“Partner with manufacturers who understand regional market preferences and regulatory requirements.”