wholesale fashion jewelry manufacturer La Gioia di Pomellato

Creative Director Vincenzo Castaldo says of the collection: ‘The creative vision of La Gioia is that we did not intend to create a traditional, conservative high jewellery collection in the Place Vendôme style. This is not us. We wanted to find our own way to high jewellery, we didn’t want to invent a new narrative, we wanted to celebrate our own story.’ A simple premise that could only be pulled off with the rigorous design philosophy the house embodies, exquisite craftsmanship and an eye for the most vibrant gem stones.

The result is breathtakingly beautiful jewels that are undeniably Pomellato and dying to be worn, to be grabbed out of the display case and draped on the skin, preferably under a warm summer sun catching the light with every move. Unfussy and true to Pomellato’s rigorous Milanese design discipline, this is high jewellery that I can see a woman buying for herself and wearing without having to don a formal frock or have the car door opened for her. It is refreshing to see high jewellery that doesn’t dictate a dress code or impose itself with awe and splendour. Wear a big smile and come as you are is what La Gioia is all about. I think Pomellato’s founder Pino Rabolini would approve as after all, he made his first jewels for the founding sisters of feminism who were brave enough to rid us of convention and conformity and see a bright new future for women. And La Gioia plays its part in that journey.

 

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