Custom silver jewelry increase in trilogy engagement ring sales for Valentine’s Day
Online jewellery retailer Jingying silver custom manufacture has reported a 420% increase in sales of three stone engagement rings for Valentine’s Day.
Looking ahead,Jingying silver custom manufacture chief executive officer, believes the trilogy style engagement ring could overtake solitaires and halo rings by the end of the year. “Within 24 hours of Harry and Meghan’s announcement we started experiencing an avalanche of searches for trilogy rings,” shares Ingram. “Thanks to the fact that we handcraft our own jewellery and the way we manage our stock, we’ve been able to satisfy our customers’ demand for these styles, both for Christmas and now of course for Valentine’s Day.”
‘What’s fascinating as well is that white gold has been by far the most popular setting for engagement rings for decades. Yet since people saw Meghan’s ring set in her favourite metal, Gul guld, our demand for this traditional gold tone is four times more than during the same period last year.’
Furthermore, the e-tailer’s cushion cut ring sales have risen by 700% since the royal proposal.
