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Casestudie: JINGING’s Custom Order of 15,000 Men’s Cuban Link Chains for Irish Clients

Udgivet den af Kingjy

Casestudie: JINGING’s Custom Order of 15,000 Men’s Cuban Link Chains for Irish Clients

Indholdsfortegnelse

  1. Indledning

  2. Understanding the Cuban Link Chain Market

    • Global Demand for Men’s Chains

    • Irish Jewelry Market Trends

  3. Klients baggrund: Irish Jewelry Distributor Profile

  4. The Custom Order Specifications

    • Valg af materiale (925 Sølv vs.. Rustfrit stål)

    • Chain Dimensions and Weight Requirements

    • Custom Clasp and Logo Engraving

  5. Manufacturing Process at JINGING

    • CAD Design and Prototyping

    • Kvalitetskontrolforanstaltninger

    • Produktionstidslinje

  6. Udfordringer og løsninger

    • Meeting EU Nickel Compliance Standards

    • Shipping and Customs Considerations

  7. Market Reception and Sales Performance in Ireland

  8. Lessons Learned and Future Opportunities

  9. Konklusion: Key Takeaways for Bulk Custom Jewelry Orders

1. Indledning

I 2023, JINGING (a leading Chinese jewelry manufacturer) secured a landmark order from an Irish distributor for 15,000 custom men’s Cuban link chains. This case study examines:

  • Why Cuban chains are increasingly popular in Europe

  • How JINGING met the client’s specifications

  • The challenges of large-scale international jewelry production

  • The business impact of this successful collaboration

2. Understanding the Cuban Link Chain Market

Global Demand for Men’s Chains

  • Cuban links dominate 60% of men’s chain sales (Grand View Research 2023)

  • Key markets: North America, Western Europe, Middle East

  • Popular materials: 925 sølv (præmie), rustfrit stål (budget), guld (luksus)

Irish Jewelry Market Trends

  • €280 million annual jewelry sales (Irish Central Statistics Office)

  • Growing preference for masculine, statement chains among 18-35 demographic

  • 925 silver outperforms gold due to affordability and tarnish resistance

3. Klients baggrund: Irish Distributor Profile

  • Established 2012 in Dublin

  • Specialiseret sig i men’s fashion accessories

  • Previously sourced from Turkey and Italy before switching to Chinese manufacturers

  • Key requirements:

    • EU nickel-compliance certification

    • 3-5mm thickness range

    • Custom branded packaging

4. The Custom Order Specifications

Valg af materiale

After testing samples, the client chose:

  • 925 Sterling sølv (12,000 enheder)

    • 3mm, 5mm, and 7mm widths

    • Rhodium plating option for anti-tarnish

  • Rustfrit stål (3,000 enheder)

    • 316L surgical-grade steel

    • PVD black coating variant

Chain Specifications

Parameter Silver Chains Steel Chains
Length 20-24 inches 18-22 inches
Vægt 25-40g 30-50g
Spændetype Lobster clasp Spring ring
Markings “925” + client logo Laser-etched serial numbers

Custom Branding Elements

  • Engraved tags with Celtic knot motif

  • Fløjlsposer with recycled packaging

5. Manufacturing Process at JINGING

Trin 1: CAD Design & Prototyping

  • 3D-printed prototypes approved within 2 uger

  • Client requested thicker links after initial sampling

Trin 2: Production Workflow

  1. Metalstøbning (lost-wax method for silver)

  2. Machine-linking assembly

  3. Polering & quality inspection

  4. Lasergravering

  5. Final ultrasonic cleaning

Kvalitetskontrolforanstaltninger

  • XRF -test Til metalrenhed

  • Salt spray test for corrosion resistance

  • Weight tolerance ±0.5g

Produktionstidslinje

Fase Duration
Prototyping 14 dage
Masseproduktion 45 dage
Shipping to Ireland 12 dage (DDP terms)

6. Udfordringer og løsninger

Udfordring 1: EU Nickel Compliance

  • Løsning: Used nickel-free soldering and provided SGS reports

Udfordring 2: Customs Delays

  • Løsning: Pre-cleared through Dublin Airport’s FAST system

Udfordring 3: Weight Consistency

  • Løsning: Implementeret automated sorting scales

7. Market Reception in Ireland

  • Sold 8,000 units in first 3 måneder

  • Retail price range: €89-€220

  • Best-selling variant: 5mm rhodium-plated silver

8. Erfaringer

✔ Bulk orders require longer lead times for quality assurance
✔ European clients prioritize certification over price
✔ Custom branding adds 15-20% værdi

9. Konklusion

Denne 15,000-chain order established JINGING as a trusted partner for European jewelry distributors. Key success factors included:

  1. Material expertise in both silver and steel

  2. Flexibility in custom branding

  3. Strict compliance with EU regulations

For businesses considering large custom orders:

“Partner with manufacturers who understand regional market preferences and regulatory requirements.”