Custom jwelry is the inclination towards buying hallmark jewelry
Durgapur, the industrial hub is clustered with innumerable option of jewelry stores. Inhabitants of Durgapur are quite fond of jewelry be it gold, silver, platinum or even the recent trend of costume jewelry. The city has many jewelry shops some of which are decades old while others are quite new trying to capture the customer’s preference list.
Most of the jewelry shops showcase stunning designs of ornaments to attract the maximum client base which seems to be a very normal and basic parameter to generate a profitable business. But, this parameter is not enough, the prime factor which holds utmost importance in buying gold and silver jewelry is its authenticity.
Hallmark jewelry of gold and silver seals the authenticity of the ornaments and also increases the brand value and reliability of the jewelry shops and dealers who only sell the certified ornaments to their customers.
Mr. Ram Vilas Paswan, minister of consumer affairs, food, and public distribution, declared on November 3rd, 2017 “to make hallmark ornaments compulsory in India from January 2018. As only the hallmark certification guarantees the purity of gold and silver ornaments”.
Since then the whole of India has witnessed a major shift in the mentality of jewelry lovers while purchasing gold and silver ornaments. Durgapur, being a part of India is also not an exception. The trend to exchange old and uncertified jewelry with hallmark ornaments before the arrival of 2018 have been noticed among the updated and aware inhabitants of Durgapur. The prime reason behind this trend among the customers is because if the jewelry piece is not hallmarked then the amount invested to buy that particular ornament will waste in vain.
In India, BIS (Bureau of Indian Standards) is the accredited agency responsible for issuing certification of gold and silver. A hallmark seals the stamp of the purity of the metal. A hallmark includes carat, the stamp of BIS, jewelers identification symbol and the year of mark.
So, it is vital for the jewelry lovers to check the hallmark symbol before buying their choice of gold and silver jewelry to make a worthy investment for future.
