Новини за бижута

necklace supplier The role of style design in jewelry marketing

Публикувано на от Кингджи

After a piece of jewellery is introduced to the market, whether it can be quickly accepted by consumers, and the number of consumers who buy the style of jewellery directly affects the profit and capital turnover cycle of jewellery manufacturers.

Следователно, it can be said that the style design of jewelry plays a very important role in jewelry marketing. Especially for higher-level anti-fog consumers, the style requirements for jewelry will be higher.

The style design of jewelry has a very close relationship with the prosperity of the bow jewelry market. Следователно, jewelry design should be market demand-oriented + directly linked with jewelry marketing, continuously improve the style of jewelry design, constantly introduce new ones, guide consumers to consume, and cultivate and improve the jewelry consumer market.

Jewelry designs suitable for the needs of people of different classes can further guide consumption. Market research data shows that the demand of jewelry consumers is gradually polarizing.

Some consumers who have low income but pursue fashion tend to buy low-end and novel jewelry (including simulated jewelry); while another portion of consumers with higher income tend to buy medium and high-end jewelry. To pursue elegance and highlight individuality. Следователно, according to the needs of different consumer classes, the targeted design of jewelry styles will help guide consumers’ consumption.

Jewelry design suitable for consumer psychological needs is conducive to the sale of jewelry. According to the different consumer psychological characteristics of jewelry consumers, the targeted design of jewelry styles and matching different types of jewelry and jade will play an important role in the sales of jewelry.

 

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