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Казус: JINGING’s Custom Order of 15,000 Men’s Cuban Link Chains for Irish Clients

Публикувано на от Кингджи

Казус: JINGING’s Custom Order of 15,000 Men’s Cuban Link Chains for Irish Clients

Съдържание

  1. Въведение

  2. Understanding the Cuban Link Chain Market

    • Global Demand for Men’s Chains

    • Irish Jewelry Market Trends

  3. Фон на клиента: Irish Jewelry Distributor Profile

  4. The Custom Order Specifications

    • Избор на материали (925 Сребро срещу. Неръждаема стомана)

    • Chain Dimensions and Weight Requirements

    • Custom Clasp and Logo Engraving

  5. Manufacturing Process at JINGING

    • CAD Design and Prototyping

    • Мерки за контрол на качеството

    • Времева линия за производство

  6. Предизвикателства и решения

    • Meeting EU Nickel Compliance Standards

    • Shipping and Customs Considerations

  7. Market Reception and Sales Performance in Ireland

  8. Lessons Learned and Future Opportunities

  9. Заключение: Key Takeaways for Bulk Custom Jewelry Orders

1. Въведение

В 2023, ДРАНЕНЕ (a leading Chinese jewelry manufacturer) secured a landmark order from an Irish distributor for 15,000 custom men’s Cuban link chains. This case study examines:

  • Why Cuban chains are increasingly popular in Europe

  • How JINGING met the client’s specifications

  • The challenges of large-scale international jewelry production

  • The business impact of this successful collaboration

2. Understanding the Cuban Link Chain Market

Global Demand for Men’s Chains

  • Cuban links dominate 60% of men’s chain sales (Гранд преглед изследвания 2023)

  • Key markets: Северна Америка, Western Europe, Близкия изток

  • Popular materials: 925 сребро (премия), неръждаема стомана (бюджет), злато (лукс)

Irish Jewelry Market Trends

  • €280 million annual jewelry sales (Irish Central Statistics Office)

  • Growing preference for masculine, statement chains among 18-35 demographic

  • 925 silver outperforms gold due to affordability and tarnish resistance

3. Фон на клиента: Irish Distributor Profile

  • Established 2012 in Dublin

  • Specializes in men’s fashion accessories

  • Previously sourced from Turkey and Italy before switching to Chinese manufacturers

  • Key requirements:

    • EU nickel-compliance certification

    • 3-5mm thickness range

    • Custom branded packaging

4. The Custom Order Specifications

Избор на материали

After testing samples, the client chose:

  • 925 Стерлинг сребро (12,000 единици)

    • 3мм, 5мм, and 7mm widths

    • Rhodium plating option for anti-tarnish

  • Неръждаема стомана (3,000 единици)

    • 316L surgical-grade steel

    • PVD black coating variant

Chain Specifications

Параметър Silver Chains Steel Chains
Дължина 20-24 инчове 18-22 инчове
Тегло 25-40g 30-50g
Тип закопчалка Закопчалка на омари Пролетен пръстен
Markings “925” + client logo Laser-etched serial numbers

Custom Branding Elements

  • Engraved tags with Celtic knot motif

  • Кадифени торбички with recycled packaging

5. Manufacturing Process at JINGING

Стъпка 1: CAD дизайн & Прототипиране

  • 3D-printed prototypes approved within 2 седмици

  • Client requested thicker links after initial sampling

Стъпка 2: Производствен работен процес

  1. Metal casting (lost-wax method for silver)

  2. Machine-linking assembly

  3. Полиране & quality inspection

  4. Лазерно гравиране

  5. Final ultrasonic cleaning

Мерки за контрол на качеството

  • XRF тестване за метална чистота

  • Тест със солен спрей for corrosion resistance

  • Weight tolerance ±0.5g

Времева линия за производство

Фаза Duration
Прототипиране 14 дни
Масово производство 45 дни
Shipping to Ireland 12 дни (DDP terms)

6. Предизвикателства и решения

Предизвикателство 1: EU Nickel Compliance

  • Решение: Used nickel-free soldering and provided SGS reports

Предизвикателство 2: Customs Delays

  • Решение: Pre-cleared through Dublin Airport’s FAST system

Предизвикателство 3: Weight Consistency

  • Решение: Implemented automated sorting scales

7. Market Reception in Ireland

  • Продаден 8,000 units in first 3 месеци

  • Retail price range: €89-€220

  • Best-selling variant: 5mm rhodium-plated silver

8. Lessons Learned

✔ Bulk orders require longer lead times for quality assurance
✔ European clients prioritize certification over price
✔ Custom branding adds 15-20% стойност

9. Заключение

Това 15,000-chain order established JINGING as a trusted partner for European jewelry distributors. Key success factors included:

  1. Material expertise in both silver and steel

  2. Flexibility in custom branding

  3. Strict compliance with EU regulations

For businesses considering large custom orders:

“Partner with manufacturers who understand regional market preferences and regulatory requirements.”