The representative figure of the Art Nouveau period is the famous designer Rene Lalique (1845-1945). He used a lot of colored gemstones and enamels. Natural flowers, birds, insects, fish and other animals and plants often appear in his design works. Emphasis on delicate metal craftsmanship changes people’s concept of jewelry. It is not necessary to use precious gems but emphasizes the concept of design. Jewelry no longer only focuses on the price of gems as in the past, which enhances the status of design in jewelry culture.
Art Deco period
The decorative art emphasizing line features began in 1910 and reached its peak between the First and Second World Wars. The geometric pattern and the strong and bold color match are the biggest features of this period. The precious faceted gems are matched. The semi-precious stones with strong color contrast create a unique exotic style.
Imitation jewelry began to become popular during this period. It was Coco Chanel, a celebrity in the French clothing industry who led this trend. She used glass design jewelry to drive the market of popular jewelry, emphasizing the combination of clothing and jewelry.
Contemporary jewelry
The evolution of jewelry in the 1960s had a dramatic and major change, emphasizing the rise of self-consciousness of personal style. Jewelry design is not for commercial purposes, but to express opinions and demands. New materials and avant-garde styles have become the mainstream of contemporary jewelry design. . What modern people want is to break away from the shackles of tradition and create a diversified jewelry market that caters to the different needs of people from all walks of life. With the gradual popularization of gemological knowledge and the era of specialization, a new generation of people enter professional schools to learn various skills, and jewelry culture has become a part of modern life.
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