Oor die algemeen gesproke, after a salesperson displays the goods, consumers will have a good impression of the intrinsic quality of the jewelry and the craftsmanship of the jewelry, and will generate a desire to buy.
Nietemin, sometimes due to the different combinations of consumers’ purchasing motives, they can also cause psychological conflicts and inhibit the further development of their purchasing desires. Dus, jewellery salespersons are required to carefully observe the consumer’s perception and response, carefully figure out the consumer’s mental activity state, and further prompt the function of jewellery to meet consumers’ psychological needs, do some inducing work to stimulate consumers’ good associations, and strive to Make its various purchase motives reach consistency, strongly influence consumers’ preference for goods, and enhance consumers’ desire to buy.
In the purchase process, after consumers have a certain perception of jewellery, they will often show emotional attitudes of different directions and varying degrees. This is especially true for the sales of jewellery products. Because jewelry is a precious commodity, if consumers have a desire to buy, it will be reflected in their speech and behavior. Byvoorbeeld, a consumer looks at a piece of jewelry intently, his eyes are shiny, and his forehead even sweats, indicating that consumers are under pressure. Another example is that consumers change from walking around to watching carefully or slowly, which can indicate that consumers have a desire to buy this piece of jewelry. Dus, salespersons are required to pay attention to the emotional expressions of consumers in these aspects, make accurate judgments on the psychological factors that cause certain emotions of consumers, and seize the opportunity to promote transactions.
In kort, in the marketing process of jewelry stores, the enlightenment and induction of consumers is a very important link.
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