During these hard times, with Paris and much of the world in lockdown and designers, master jewellers and gem experts twiddling their thumbs at home, we pay tribute to the home of high jewellery, its enduring legacy and look at some of its most recent, awe-inspiring creations.
The French jewellery industry has survived many ups and downs including wars, economic depressions and family feuds so the current covid-19 is just another test of its resilience. A handful of the historical houses including
Place Vendôme is the home of haute joaillerie with an enviable array of the most illustrious names spread around the elegant square and surrounding streets such as rue de la Paix. But what sets apart the Place Vendôme area is that each maison is not just a luxurious sales room but many still have their own workshops or ateliers tucked away under the eaves at the top of their building or just around the corner. Haute joaillerie can be defined as a unique work of jewellery art and refers to one-of-a-kind creations made with the finest precious materials and the most exquisite attention to detail brought together with the highest levels of craftsmanship.
Jewellers first flocked to Place Vendôme in 1898 from the colonnaded elegance of Palais Royale when the Ritz Hotel opened on north-west side of the square. The hotel was one of the first to provide in every room such novelties as en suite bathrooms, electricity and telephones attracting the wealthiest travellers in the world. From Maharajahs, to European royalty and later freshly-minted American millionaires and Hollywood celebrities, Place Vendôme became the epicentre of chic refinement. This flow of wealth allowed the jewellers to create ever more opulent and refined jewels and set the foundations for Place Vendôme to become the epicentre of haute joaillerie.
Each maison carefully guards and nurtures its house style, the origins of which are cosseted in air and humidity controlled archives. Here leather bound volumes of flowing handwritten script and delicate brush strokes of watercolour illustrations document a history of client orders, some going as far back as the 18th century. Keeping the tradition alive, the houses weave strands of their rich past into current collections, each referencing key motifs, styles and manufacturing techniques.
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