The customization and sales of jewelry are always carried out in specific natural and cultural environments. Therefore, these two factors also have a direct impact on the sales of jewelry.
The natural environment here mainly refers to the natural material environment. The natural environment is constantly evolving and changing. It may not only create marketing opportunities for enterprises, but also become obstacles to their marketing activities.
From a macro perspective, the increasing shortage of natural resources, increasing energy costs, increasing environmental pollution, and increasing government intervention in natural resource management will directly or indirectly bring threats or opportunities to enterprises.
Jewelry companies are extremely dependent on resources, including gems, jade resources and precious metal material resources. Any fluctuations in the amount of resources will have a certain impact on jewelry companies.
Culture generally refers to the sum of material wealth and fine wealth created by human beings in the process of social development. As for the cultural environment of corporate marketing activities, it refers to the repeated emotional patterns, thinking patterns and behavior patterns of members of a society and a group, including people’s values, beliefs, attitudes, ethics, and customs.
Culture is one of the basic factors that affect people’s consumer demand and consumer behavior. Anyone lives in a certain social and cultural environment, and his way of understanding things, behavioral norms and values will be different from different social and cultural environments. People. Therefore, in the process of marketing activities, companies must fully understand and carefully analyze the social and cultural environment in which they are located, so as to accurately grasp the needs, desires and buying behavior of consumers, and determine practical marketing plans.
The influence of traditional Chinese culture on jewelry customization is obviously reflected in the style. Calabash, Ruyi, gold and silver locks, etc., all contain strong Chinese culture, including some auspicious numbers and words, which are all reflected in the jewelry customization modeling. Baolong.com integrates these cultural elements into the jewelry design very well, and provides you with meaningful custom jewelry styles.
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GuangZhou JingYing focus on custom wholesale ring necklaces bracelets earrings sterling silver 925 jewelry,sterling silver gold plated with 18K,14K,24K yellow gold,white gold and rose gold.It is able to custom sterling silver jewelry various design,logo brand or other words by laser engraving according to the customer’s requirement.
Our monthly production capacity is up to 50,000 piece bracelets necklace earrings ring jewelry.JingYing entering into a partnership with supermarkets,jewelry chain shop,outlet stores,jewelry wholesaler,traders and jewelry brand company,professional provide create customized jewelry and mass production of high quality 925 sterling silver jewelry service.